Client Success Study
Ithos Global Helps Paula’s Choice Speed New Product Launches by 90%
PAULA’S CHOICE SKINCARE
Paula’s Choice has been transforming the beauty industry since 1995 with high-performing, cruelty-free products and impassioned customer advocacy. As part of the Unilever Prestige family, the mission-based, direct-to-consumer skin care brand continues to boost global demand for its innovative, science-backed cosmetics.
Global Growth through Technology
Like many cosmetic brands, the lean regulatory team at Paula’s Choice once managed compliance using complex spreadsheets and manual processes. This labor-intensive approach strained the team’s ability to meet rapidly growing market demand.
Results
120+
formulations with 2-3 SKUs each across 10-12 collections
90%
formulations with 2-3 SKUs each across 10-12 collections
2-3 days
days for final regulatory approval, reduced from 10 weeks
Paula’s Choice Prioritizes Regulatory Compliance to Enhance Eciency, Transparency, and Customer Confidence
Paula’s Choice is a pioneer in educating customers about the safety and efficacy of the ingredients used in its cosmetics. Achieving this level of transparency requires assurance that formulations and raw materials are compliant in all global markets from the moment a new product is conceived.
Ithos provides a single source of truth throughout the product lifecycle. In addition to speeding market readiness, Paula’s Choice avoids the high cost of reworking formulas, packaging, and labeling, and can easily generate accurate documentation to meet local jurisdictional requirements.
Ithos Global is the premier regulatory compliance partner for Paula’s Choice and other renowned brands in the global cosmetics industry. Our three-part solution includes regulatory content from over 70 countries, software and compliance technology on a single platform, and personalized guidance from regulatory experts. Contact us to discuss how we can help solve your development and compliance challenges.
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