As the Cosmetic industry grows and evolves in 2025 and beyond, brands have a huge responsibility of fulfilling consumer demands, innovating while keeping up with trends and adapting to regulatory shifts.

Key Takeaways

  • Key beauty trends shaping the industry in 2025
  • Regulatory call out for each new beauty trend
  • Advice on how to incorporate regulatory consideration into each new product development process

Key Beauty Trends in 2025

Here are some of the beauty trends that are reshaping the industry and our Ithos Insights as to some regulatory issues to consider.

  • Hyper-Personalization and Inclusivity
  • Brands are taking a deeper dive at their target consumer needs, creating unique products categories such as- products for expecting moms, menopausal women, men specific skincare, environmental conditions like pollution etc.
  • Skinification and Skin Minimalism
  • Products featuring ceramides, probiotics and claiming skin barrier repair and hydration are preferred. Consumers are choosing multi-use products that make skincare easier without losing effectiveness. Hybrid skin care products that combine serums, moisturizers, SPF and multi purpose make up products are on the rise.
  • Biotech Innovations with a Focus on Sustainability
  • Lab grown ingredients chemically identical to their natural counterparts such as vegan collagen and peptides and fermented actives offer efficacy while being cruelty free.
  • AI intervention
  • The Beauty world has adapted AI by very promptly applying AI-driven apps and devices to analyze skin in real time, providing highly personalized routines, product suggestions, and treatments. For make up products, the ability to customize the shade is a big plus.
  • Focus on Sustainability
  • Eco-conscious practices are not a choice anymore and are becoming industry standard. From biodegradable packaging and carbon-neutral manufacturing, sustainably sourced and produced ingredients, consumers are favoring brands with transparency and ethical practices.
  • Brand engagement on Social Media
  • The influence of social media will continue to grow in 2025 and beyond. Beauty products are one of the top things consumers buy directly on social media giving brands direct access to consumer preferences and opportunity to convey product and brand story.

Regulatory Call-Outs

  • Hyper-Personalization and Inclusivity:
    These trends can really cater to specific groups and concerns but make sure your claims remain rooted in cosmetic benefits, can be substantiated, and are safe for the more sensitive populations you’re marketing to.  Claims that are addressing certain health concerns instead of cosmetic benefits could be seen as drug claims.
  • Skinification and Skin Minimalism:
    Ensure that featured ingredients are at truly efficacious levels in your formulas and that your testing and safety evaluations match all of the intended uses.
  • Biotech Innovations with a Focus on Sustainability:
    The synthetic or vegan alternatives to animal sourced ingredients can be considered misleading if you don’t qualify where they’re coming from and how they’re made.
  • AI intervention:
    Remember to have AI produced content reviewed by your Regulatory Team for compliance and truthfulness. 
  • Focus on Sustainability:
    Make sure that one sustainable practice doesn’t cancel out the efforts of another.  If your company’s journey with sustainability is evolving, be transparent with your customers as goals and progress may change.  Lastly, only share statistics on topics like water, waste, and energy savings if you have concrete numbers and knowledge of the overall product life cycle.

Impact

Trends are no longer viewed as short-term objectives instead, they are perceived as long-term product goals that will continue to gain momentum beyond 2025.

Staying on top of trends drives innovation but also increases the need for speed to market. Brands must adapt quickly to meet consumer demands while keeping up with regulatory changes globally. This requires increased resources, closer collaboration with manufacturers, and can impact overall product costs and launch timelines.

Our expert advice

Ithos expert advice

We recommend that the brands considering the future products based on trends also presume the responsibility of Regulatory needs at each step from ideation to hitting shelves. Ithos can help!

Learn how Ithos can help!

Our platform can help streamline your organization and regulatory work. Contact us today!

Here are some important steps to consider:

  • Incorporate regulatory considerations early in product development to prevent costly delays.
  • Consolidate data to a single platform easily accessible for swift response to regulatory inquiries. 
  • Provide Global compliance support by conducting screening of the formulas, manage ingredients policies, No No list and country specific requirements. 
  • Review sustainability goals and offer guidance on environmental claims and Extended Producer Responsibility (EPR).
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