From hair brushes to fitness gear, Ithos is helping more cosmetic brands add accessories to their product portfolio. While creating up-sell opportunities, many brands are also expanding product lines through partnerships in other brand categories, by harnessing the power of influencers or adding CBD to products. For some, the goal is to position themselves as a lifestyle brand.
As with any product category expansion, brands must contend with a new set of regulations. Like makeup, shampoo or body lotion, accessories are also subject to varying compliance around the world. Everything from brush bristle composition to the metal in a cosmetic bag zipper can be subject to an evolving list of safety rules. Because the Ithos Information Network (IIN), our regulatory compliance software solution, can also manage accessories, we make it faster and simpler for brands to expand into new categories.
Most brands begin by storing all new accessory documentation in the IIN. When they create new products, the IIN keeps all testing data, labeling information and sourcing documents organized, updated and accessible to multiple users. It also makes it easy to share information with government agencies, contract manufacturers or retailers. And clients can also tap the Ithos team of regulatory experts for guidance or troubleshooting when they move into the accessories market.
Whether you’re thinking about adding accessories to your product mix or have already begun the process, Ithos can help keep your new product launches on track and on budget. Contact us today to learn more.